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      <image:title>Blog - 3 Critical Components to Profitable Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The Ansoff Matrix provides levels of risk based on our familiarity with the market and our familiarity with the technology. It shows risk increases with unfamiliarity.</image:caption>
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      <image:caption>Source: https://www.business-to-you.com/crossing-the-chasm-technology-adoption-life-cycle/</image:caption>
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      <image:caption>This Disruptive Trends Map is an example of potential disruptors business leaders face today.</image:caption>
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      <image:caption>Courtesy of The Aim Institute (https://theaiminstitute.com/library/guessing-at-customer-needs/)</image:caption>
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