Yes, and we help you build it. We begin with one-on-one interviews with each leader to understand individual perspectives, priorities, and what success looks like from where they sit. From there, we bring the leadership team together for an alignment session to agree on the path forward and create the conditions for the program to take hold. The result is a leadership team that is aligned, not just informed.

That depends on your organization and goals. Some companies train a small subset of key players first. Others want to bring in a broader group. A typical cohort ranges from 20 to 40 practitioners or 4 to 6 teams that include marketers from each region. We discuss the right size and structure for your organization during our initial conversation.

That is one of the first questions we work through together. During the leadership alignment phase, we have a direct conversation about what makes a strong program participant: curiosity, openness to change, and a willingness to apply new thinking to real work. You know your people. We help you think through the selection criteria so the cohort is set up to succeed from day one.

No. The frameworks apply equally to Fortune 500 organizations, mid-market companies, and growth-stage businesses. What matters is not the size of the organization but the commitment to long-term, sustainable growth. The program can be scaled to match the size of your team.

For practitioners, the program includes a foundational half-day kickoff session, monthly one-hour cohort sessions, and individual coaching time. Coaching is flexible and practitioner-driven. Some schedule an hour a week. Others schedule an hour a month. We are here to help your team get unstuck and make meaningful progress on real projects in real time as needed.

For leadership, plan on quarterly check-ins throughout the program. At program conclusion, practitioners present their learnings in the form of a go-to-market plan or market opportunity assessment. That presentation is the deliverable. It gives leadership a clear, tangible way to assess the difference between how your team approached growth opportunities before the program and how they approach them after.

The foundational program runs twelve months. This gives practitioners enough time to learn the frameworks, apply them to real projects, and build the habits that make growth repeatable. Shorter engagements can be scoped for organizations with specific needs. We discuss the right structure during our initial conversation.

That is common. The question is whether it impacted growth results. If the answer is no, or not consistently, or not enough, here is what is different about this program.

Most training teaches concepts. This program builds a consistent system, shared terminology, and a common approach your whole team can apply together. Sessions are designed using neuroscience-based principles to lower the cognitive lift for the learner, so new frameworks are absorbed and applied, not just heard. Examples are customized to fit your industry and your real projects. Every session includes individual, peer, and group learning. And every practitioner leaves each session with clear next actions for their own project.

The goal extends beyond comprehension to applicability. There is a difference.

Both options are available. Virtual sessions are included in the program. In-person sessions are available for organizations that prefer on-site delivery. On-site fees and travel are discussed during our initial conversation. We will work with you to determine the format that fits your team and your goals.

Investment varies based on organization size and program customization. Budget is discussed during our initial conversation. There are no hidden fees and no surprises. If the program is not the right fit we will tell you that too.

Yes. Every practitioner leaves with a practical toolkit they can apply immediately and situationally. We cover multiple tools, so your team has the flexibility to choose the right approach for the situation at hand.

The toolkit supports opportunity analysis to go-to-market strategy planning: framing the opportunity, investigating the market, discovering customer unmet needs down the value chain, validating and invalidating assumptions, and executing the tactics to do all of it effectively.

For Strategic Marketing Excellence, the toolkit also supports growth after solutions have been commercialized, including segmentation, channel strategy, positioning, value proposition development, business model selection, value pricing, and ongoing monitoring of market signals that indicate the next opportunity.

The goal is to equip your team to build a clear, evidence-based recommendation for whether to invest in an opportunity or not, making the entire decision cycle faster, more data-driven, and more obvious, driving alignment and a culture of growth across the organization.

The goal of the program is to build a capability that lives inside your organization permanently, not one that depends on us to sustain it.

That said, many clients choose to continue working with Lawrence Innovation after the program concludes.

Options include ongoing coaching, a second cohort for a new group of practitioners, next-level training for top-performing practitioners, or advisory support on specific growth challenges. Some organizations start with market penetration or new product development, and over time want to build deeper capability in entering new markets or diversification. We are here to support your needs throughout your growth journey.