OUR MISSION
Lawrence Innovation exists so our clients can make
a positive impact on the world, grounded in real customer & market needs.
THE PROBLEM
Business failure rates are too high.
From experience, we know they do not have to be.
A LACK OF MARKETING SCIENCE
Four leading causes of business failure rates.
WHAT SUCCESS LOOKS LIKE
When organizations fix the gaps in marketing science, the results are consistent and measurable.
HOW WE HELP
Two ways to work with Lawrence Innovation. Both grounded in market-driven excellence.
WHO WE HELP
Our clients value making a positive impact. They range from start-ups to Dow-listed global organizations.
WHAT CLIENTS SAY
"Kelly delivered a structured, customer-focused approach that gave us clarity and confidence in evaluating new growth opportunities. She translated market insights into a pragmatic business case that both de-risked our decision-making and strengthened our strategies. I would highly recommend Kelly to any organization that wants to rigorously evaluate new opportunities and ensure strategic decisions are grounded in actionable market and customer insight."
— Nick Brazis, CFO & Executive Vice President, Pentair
OUR ORIGIN
Lawrence Innovation exists so our clients can make a positive impact on the world, grounded in real customer and market needs.
We started in 2020 after seeing the same problem too many times. Strong companies investing in growth that did not pay off, for reasons that were avoidable. Business failure rates are too high. We know they do not have to be.
Our founder, Kelly Lawrence, built her career delivering growth inside Fortune 500 companies. Kelly's team built a mid-eight-figure business at Berkshire Hathaway's Lubrizol during the analog-to-digital inflection in the print industry. The work we do today is built on the marketing science that enabled Kelly to deliver significant growth in corporate roles and for clients.
OUR TEAM
Kelly chooses to lead every engagement. When the work calls for more, we bring in a curated team of experts we trust, matched to exactly what you need.
THE FIRST STEP IS A CONVERSATION
No preparation required.
Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.
Phone: (216) 333-4569
Email: Kelly@LawrenceInnovation.com