Accelerating & De-Risking Growth Opportunities
WHO THIS IS FOR
Commercial leaders who need to know where to invest for growth.
Growth decisions made without market evidence are expensive. The pressure to move fast pushes organizations to commit before the opportunity is adequately understood. A misaligned value proposition, an overestimated market, an acquisition that looked better from the outside. These mistakes incur opportunity costs that can set growth back by years.
We work with commercial leaders responsible for delivering growth: BU heads, presidents, and leaders in strategy, marketing, product management, and new business development. They come to us for the expertise, process, and practical execution to get it right. Good decisions start with good data. We know how to source it, validate what is true, and use it to de-risk growth opportunities.
HOW WE HELP
Every engagement starts with opportunity analysis.
We do the discovery work to identify profitable problems worth solving, validate assumptions, and surface the insights that tell you where to act. The three areas below describe where we apply that work.
Grow in Core Markets
Win more in the markets you already serve.
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Understand what customers actually need, how your offering compares, and where you have the right-to-win. We have the customer and market conversations that surface unmet needs, competitive gaps, and what actually resonates with buyers. You get clarity on what to say, to whom, and why it matters.
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Market segmentation, competitive positioning, channel design, sales play development, and communication of value proposition execution. We build the strategy and the playbook your team needs to deliver results.
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Identify where to invest to grow share, defend position, and capture more value from existing relationships. We validate opportunities are and help you prioritize resources.
Innovate for the Future
Identify and validate where growth will come from next.
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We work with your team on problem definition, market satisfaction gap analysis, and converting validated opportunity into an innovation roadmap. This includes value proposition development, business case creation, and launch readiness.
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Evaluate adjacencies, new geographies, and emerging applications before committing resources. We investigate the market, talk to the right people across the value chain, validate assumptions, and come back with a clear picture of whether the opportunity is worth pursuing and how to approach it.
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Assess whether a new technology or capability represents a genuine growth opportunity. We look at market demand, competitive dynamics, value chain fit, and right-to-win before you commit development resources.
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Assess whether your current innovation or commercial process is set up to deliver the results leadership expects. We identify where the gaps are, where projects are getting stuck, and what needs to change to improve speed, quality, and hit rates.
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Assess whether the business model behind an opportunity creates a win for everyone in the value chain. We identify the model that best supports adoption, penetration, and long-term sustainability before you commit to a path.
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Commercial and market intelligence to inform acquisition and partnership decisions. We assess market size and growth potential, competitive positioning, customer relationships, and commercial viability. When speed and confidentiality are critical we move fast and keep the work contained.
Build the Capability to Win
Equip your teams to execute growth independently and consistently.
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A capability-building program for commercial teams that need a repeatable system for value proposition development, go-to-market execution, and business case quality. Built for organizations whose marketing teams are responsible for driving growth across business units and regions.
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A capability-building program for R&D and innovation teams that need to define problems clearly, validate assumptions early, and make confident go, pivot, or stop decisions before the investment is already made.
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One-on-one advisory support for leaders navigating growth strategy, team capability, and organizational alignment. Available on an ongoing basis or for specific decisions and transitions.
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Focused planning sessions that help leadership teams align on priorities, stress-test assumptions, and move forward with confidence. We ask the hard questions, surface what must be true for success, and help the team get to clarity faster.
TYPICAL OUTCOMES
Measurable results that compound over time.
Results vary by engagement. These are the ones we see most often.
Clearer value propositions
Better go and stop decisions
Deeper customer engagement
Improved internal alignment
De-risked investment decisions
Faster time to market
Higher revenue
Increased profitability
Improved ROI
New business won
Improved innovation hit rates
Stronger growth pipeline
HOW WE ENGAGE
Every engagement is scoped for where you are and what you need.
Some clients bring a specific project: a market to evaluate, an acquisition to assess, a launch to prepare. Others work with Lawrence Innovation on an ongoing basis to work through strategy and tactics as growth priorities evolve. And when senior commercial leadership is needed on a flexible basis, we step in as a fractional resource. The right structure is determined in the first conversation.
THE FIRST STEP IS A CONVERSATION
No preparation required.
Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.
Phone: (216) 333-4569
Email: Kelly@LawrenceInnovation.com