Lawrence Innovation exists so our clients can
make a positive impact on the world,
grounded in real customer and market needs.
THE FIRM
Independent by design. Invested in your results.
Lawrence Innovation is an independent B2B growth partner serving Fortune 500 companies and growth-stage manufacturers across industrial manufacturing and adjacent industries through every phase of growth: market penetration, new offer development, and diversification.
We work alongside leadership teams to identify the right opportunities, make better decisions with less risk, and build the commercial and innovation capability that sustains growth over time. When time is of the essence, secrecy is paramount, or the internal capability is not yet built, we conduct the investigation for you. The work is grounded in customer insight and market evidence. The goal is always a growth legacy that makes a lasting, positive impact.
Every engagement is designed so clients own what we build together. We transfer the capability, the tools, and the process so the work continues long after we are gone. Our goal is a partnership where clients return to collaborate on the next opportunity and feel confident referring us.
Business failure rates are too high. From experience, we know they do not have to be.
THE ORIGIN
Founded by a practitioner. Built on results.
Kelly Lawrence spent her corporate career solving the hardest growth problems in the room. At Fortune Brands' Moen, she grew a new market during the building industry's worst decade. At Berkshire Hathaway's Lubrizol, her team built a mid-eight-figure business during the analog-to-digital inflection in the print industry.
Kelly founded Lawrence Innovation because she saw the same solvable problems repeating across organizations and knew there was a better way to address them. The work she and her team do today is built on everything she learned delivering growth in corporate roles and for clients.
Founded during the global pandemic, Lawrence Innovation serves clients totaling over $130 billion in revenue and 345,000 employees. The firm's capability-building programs are currently deployed globally at Fortune 500 companies with measurable behavior change and positive feedback across regions.
OUR COMMITMENTS
What you can count on in every engagement.
Impact. We commit to deliver meaningful impact to your business.
Integrity. We commit to tell you the truth even when the message is difficult.
Ethics. We commit to doing the right thing.
Customers first. We commit that your customers’ needs are the driver behind our recommendations.
Partnership. We respond within 48 hours. We show up when the work is hard. We stay until the capability is embedded.
Problem Solving. If you bring us a problem outside of our expertise, we’ll reach out to our community of experts and make introductions that make sense. We work with professionals across sales, marketing communications, supply chain, human resources, AI, knowledge management, data analytics, finance, and more.
Continuous learning. We are curious by nature and committed to staying current, so the work we bring to clients reflects what is actually working today.
Accountability. We do what we say we will do.
THE TEAM
Kelly is involved in every engagement. Every one.
Kelly Lawrence chooses to lead every client engagement personally. Every one. Clients get direct access to someone who has navigated the problems they are facing and can coach their teams through the hard parts in real time.
When a project benefits from additional expertise, Kelly draws on a network of affiliated practitioners — specialists in innovation, commercial strategy, voice of customer, value-based pricing, and more. Every expert brought into an engagement is curated and vetted. They are there to bring significant value to the client.
MEET THE TEAM
INDUSTRIES SERVED
Deep experience in B2B manufacturing and materials.
Building products, specialty chemicals, digital printing, packaging, textiles, coatings, equipment manufacturing, medical devices, and advanced materials. Lawrence Innovation serves organizations whose growth depends on understanding complex value chains and converting market insight into commercial results.
CREDENTIALS AND AFFILIATIONS
Education:
M.B.A., Cleveland State University
B.S. Business Management, Case Western Reserve University
Affiliations:
Business Advisor, MAGNET
Coach, AIM INSTITUTE
Subject Matter Expert, Cleveland SCORE
Member, Innoquest
Member, Innolead
Member, EIG
Certifications:
New Product Blueprinting Coach, AIM Institute
Project De-Risking Coach, AIM Institute
Publishing & Research:
Contributing Author, WhatTheyThink
Contributing Author, Smithers
MAKING IT MATTER
Kelly lives and plays in Greater Cleveland, Ohio with her husband and two daughters. She is an avid learner who enjoys traveling, standup paddleboarding, hiking, baking, and reading - usually with two Labradors nearby.
No preparation required.
Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.
Phone: (216) 333-4569
Email: Kelly@LawrenceInnovation.com