We are passionate, collaborators who delight in helping clients deliver results.
Lawrence Innovation was founded to make an impact that makes the world a better place. We believe we can improve business growth rates through marketing science. We are passionate collaborators who delight in working with business and technical leaders who inspire their teams to solve complex problems. We dig into details and teach teams how to remove hurdles. We celebrate milestones. We’re independent to make a greater impact, to work with people we respect and admire and to demonstrate to our children that it is possible to be successful in both work and in living life. We are committed to growth for business and people.
Our Mission
To help industrial B2B companies accelerate organic growth by providing access to high-caliber business-growth expertise where together we can make a significant impact.
Our Client Commitments
Impact. We commit to deliver meaningful impact to your business.
Integrity. We commit to tell you the truth even when the message is difficult.
Ethics. We commit to doing the right thing.
Learning. We commit to being curious and to strive for continuous improvement.
Customers. We commit that your customers’ needs are the driver behind our recommendations.
Collaboration. We commit to true partnership with our clients and affiliates where we respond within 48 hours.
Contact Kelly
Phone: 216.333.4569
Email: Kelly@LawrenceInnovation.com
Kelly Lawrence - Founder & CEO
Kelly Lawrence has helped numerous teams accelerate results including Berkshire Hathaway’s Lubrizol Corporation and Fortune Brands’ Moen. When you choose to work with Kelly, you gain a partner who cares about growing your business just as much as you do. Driven by the voice of the customer, Kelly has a career history of converting insights into practical, actionable plans that yield higher revenues, higher margins and increased ROI for her clients and their downstream customers. She strives to build win-win value chain partnerships and connections.
When you work with Kelly, you get practical, high caliber solutions from a widely recognized new business development expert who truly understands industrial B2B. Her teams typically have a hit rate upwards of 60% versus industry averages of under 5%. What would it do for you if you could improve your hit rate by 10x?
Organic Growth Expertise
With two decades of organic growth expertise centered on deep customer dialog, developing and communicating unique value propositions and implementing profitable business models, Kelly can help you analyze your unique situation and develop practical action plans to accelerate your growth. Kelly also helps teams build competency in front-end-of innovation processes coaching in conjunction with The AIM Institute.
Industries Served
Kelly has led strategic business accomplishments in both start-ups and multi-national corporations serving: specialty chemicals, packaging, textiles, digital printing, inks, coatings, building products, industrial manufacturing and C-level education.
Making It Matter
Passionate about making the world a better place, Kelly lives and plays in Chardon, Ohio
with her husband and two daughters - her why. She is an avid learner who enjoys outdoor activities, baking and active volunteering in youth development programs.
Education
Cleveland State University - M.B.A.
Case Western Reserve University - B.S. Business Management
Kelly Lawrence Affiliations & Certifications
New Product Blueprinting Coach - The AIM Institute
Project De-risking Coach - The AIM Institute
Associate Consultant - Smithers
Subject Matter Expert - Cleveland SCORE