Leaders across Fortune 500 companies, growth-stage manufacturers, and B2B organizations share their experience working with Lawrence Innovation.

CLIENT ENGAGEMENTS

“Kelly delivered a structured, customer-focused approach that gave us clarity and confidence in evaluating new growth opportunities. She translated market insights into a pragmatic business case that both de-risked our decision-making and strengthened our strategies. I would highly recommend Kelly to any organization that wants to rigorously evaluate new opportunities and ensure strategic decisions are grounded in actionable market and customer insight."

— Nick Brazis, CFO & Executive Vice President, Pentair

"This isn't a report we'll put on a shelf. The analysis and recommendations will continue to inform our strategy for years to come as we refresh and refine our plans. It's not often you find someone who combines deep expertise with such a practical, collaborative style. I highly recommend working with Kelly."

— Dan Hendel, Director of Corporate Development, Pentair

“I worked with Kelly on a new market development project. Kelly was a great pleasure to work with. She was very responsive and very timely, meeting all of our interim check in points for the project. The final work product was comprehensive and extremely well done, meeting all of the deliverables and very professionally delivered. She was able to provide key insights and validate or invalidate all of our initial assumptions. I highly recommend Kelly for any research projects into new market spaces."

— Petra L'Abbe, Global Marketing and Business Leader, The Sherwin-Williams Company

“I worked with Kelly on a fast-turnaround market and company assessment. Her ability to provide meaningful insight and extensive data support had a very real impact on our go-forward analysis. The strength of the end product was the direct result of her listening agility and flexibility (frequently with less than 24 hours to adjust) combined with her deep market knowledge and strong industry relationships. Highly recommend Kelly and look forward to having the opportunity to work with her again."

— Martha Sloboda, GM, SVP & Chief Commercial Officer, Duraco Specialty Materials

“In just 2 years, our company has been transformed. Where we once were a company without vision, defined goals and clear objectives. Today we are a team that is operating with cohesiveness and a singular purpose. Where we were once a company of individuals that appeared daily to their self-appointed tasks, we are now a forward-thinking culture where goals are identified and progress is measured as an organization. This transformation is a result of Kelly Lawrence's skill as a forward thinking leader, intelligent marketer and skilled facilitator."

— Kevin Moore, Founder & President, Essentialware

"Kelly is a knowledgeable expert on raw materials related to markets such as print and packaging. Kelly has been collaborating with me and my team for a number of years, and is great at using insight and data to tell the story."

— Adam Page, Global Director, Research and Reports, Smithers Information

"I had an opportunity to work with Kelly and Lawrence Innovation on a recent project. She helped us evaluate the markets we were targeting to find the overlaps and gaps. She provided great recommendations on how we could best allocate resources to achieve success. Her process was thorough and well researched. I would recommend Kelly and her company to anyone looking to evaluate new markets for viability."

— Greg Baggott, President, Cres Cor

"Kelly was our team mentor for our growth project through AIM Institute. Kelly provided valuable insight and guidance to our team and we identified new opportunities for growth in our product line. It was a pleasure to work with Kelly and I highly recommend her!"

— Melissa Botti, Director of Product Management, nVent ERICO

"Kelly is extremely knowledgeable in her field and brings an interesting angle on even well worn options. Her insights have been very interesting on helping our company focus our marketing. I would highly recommend her for any company looking to improve their marketing efforts."

— Fernando Nunes, Managing Director, Farbenpunkt GmbH

"Dunmore partnered with Kelly on a project to refocus our efforts in a strategic and long-term market. Kelly brought key market process insights to the team as well as significant tools that our team could use to speed top line revenue growth. She was an extremely effective facilitator and team leader. The team was able to quickly unite on a set of key objectives for the project. I am looking forward to working with Lawrence Innovation again in the near future."

— Tom Rimel, Former President, Dunmore

"Kelly is one of a kind. Her people-centric approach is at once intuitive and cultivated from years of experience. She excels at translating the complexities of proven business growth into accessible, trainable, repeatable practices and makes that process unnecessarily enjoyable. Working with her has been incredibly valuable."

— Alexandria Moore, Marketing Manager, Essentialware

"At the end of the day, large B2B companies have a single objective: to increase profitability year over year, at a faster rate than competitors. And yet, few do it well. Almost none. Kelly Lawrence has the perfect combination of assets to make this happen. First, she uses a market-driven approach, leveraging voice of customer techniques to uncover market opportunities. Next, she has an elite talent for communication. By helping the organization, from product management to leadership, to understand the size, risks, and rewards of new initiatives, she drives alignment so that the enterprise can act decisively. Finally, she has the project management chops to execute, managing costs and risks along the way."

— Scott Burleson, Sr. VP, The AIM Institute

"I've had the privilege of teaching voice-of-customer methods to thousands of B2B professionals, and Kelly is one of the very best I've seen! She has an amazing capability for gaining deep customer insights, not only in qualitative interviews, but in unfiltered, unbiased, straight-from-the-customer quantitative interviews as well. In fact, Kelly is in that small group of professionals that have truly mastered the entire front end of B2B innovation!"

— Dan Adams, President & Founder, The AIM Institute

CORPORATE COLLEAGUES

"Throughout this project Kelly demonstrated a mastery in driving complex development projects. Even though multiple vendors and technologies made for a quite challenging environment, Kelly managed all the parts together to produce a successful result. Then, she demonstrated her strong marketing acumen, in driving several key marketing initiatives to boost the solution's acceptance. Clearly she has a broad skill set that would enable her to succeed in a wide range of environments and challenges. And, on top of all this competency, she is also just a friendly and great person to work with."

— Andy Scherz, Sr. Product Manager, Epson

"I collaborated with Kelly on a project to improve our label printing process globally. She lead the efforts to bring the two groups together to accomplish our goals more efficiently. She is detail oriented and passionate about the products that she markets. The project would not have been a success without her."

— Kevin Sklarek, Service Owner, The Lubrizol Corporation

"Over the 4 years that Kelly reported to me at Lubrizol, she was an enthusiastic, committed and thoughtful Global Marketing Manager. She demonstrated a drive to get things done with a strong entrepreneurial spirit, never willing to accept the status quo and stepping into the breech whenever team leadership was required. As part of the Digital print initiative at Lubrizol she delivered growth significantly above expectations and positioned the business for sustained future success. She is adept at using strategic marketing tools and value chain analysis, turning insight into actionable plans for the whole Digital organization. She has developed a portfolio of practical, strategic skills that would benefit companies large or small across a variety of industries."

— Douglas Hamilton, Global Sales & Marketing Executive, Covestro

"I had the great fortune to collaborate with Kelly Lawrence for several years to shape the commercial and technical needs of the Digital Print Marketplace. Kelly was instrumental in identifying and shaping market dynamics in this rapidly changing field. Her insight into both direct customers and end-use product users was critical in growing the business from early adopters to significant OEMs. She consistently demonstrated leadership qualities in a very complex commercial environment that required both technical innovation and a deep understanding of application economics in order to achieve success. Her direction of cross-functional teams via the Stage-Gate process from Marketing, Procurement, Regulatory Legal and Manufacturing drove commercialization of several market changing products."

— Kurt Schroeder, Global Applications Manager for Digital Print, The Lubrizol Corporation

"It's rare that you come across someone with the infectious enthusiasm of Kelly. Kelly's ability to juggle multiple projects was unlike any I've seen before. A skilled marketer, Kelly made a dramatic difference in the strategic productivity and direction of our team."

— Keith Malone, Global Commercial Manager, Digital Print, The Lubrizol Corporation

"I've known Kelly for over 10 years and had the opportunity to have Kelly as a part of my team in the 2012 to 2014 time frame. Aside from her chronically positive attitude and demeanor, Kelly brought true marketing skill sets to the role, and then, and perhaps more importantly, would work methodically to deploy and utilize these skills to identify and then go after opportunities. This approach and skill set should be a cornerstone of any market driven company."

— Matt Timmons, Vice President OEM, The Lubrizol Corporation

"Kelly is a great marketing mind, full of passion, creativity and enthusiasm. She excels at breaking down the complexities of business objectives and aligning focused marketing strategies to achieve results. And a joy to work with."

— Mike Heil, Marketing Communications Manager, The Lubrizol Corporation

"I had the pleasure of working for and with Kelly at Lubrizol over the years as she advanced in her marketing career. She is very supportive and collaborative, always helping others with advice and going above and beyond. Her passion for marketing is infectious, and I was always impressed with how she is able to engage with colleagues and customers to gain insights and move projects forward to impressive results."

— Danyell Trolio, Marketing Manager, The Lubrizol Corporation

"My consultations with Kelly over more than two years confirmed again and again her impressive ability to generate creative, meaningful ideas and insights on the strategic front while very capably managing and analyzing highly detailed data and methodologies that supported the tactical execution of various strategies."

— Robert Hatfield, Sales & Marketing Executive, Dodge Data & Analytics, Retired

"Kelly is a very detailed-oriented person and one of the hardest working individuals I have ever known. In my experience working with her she was a very quick learner and extremely passionate about her work. Her persistence and drive allowed her to excel in managing projects and determining the needs of the market."

— Michelle Hinton, Vice President, Akron-Canton Foodbank (Colleague at Fortune Brands’ Moen)

"Kelly is a very organized and detail oriented person whose communication is clear and concise. She establishes clear objectives with timelines and goals to achieve for the given project. She is always available for discussion and is very easy to work with."

— Tara Holop, Marketing Professional, Moen Inc.

"Kelly is great communicator, detail-oriented, and more than willing to go the extra mile to meet or beat team deadlines."

— Curtis Wagner, Sr. Technical Development Specialist, Moen Inc.

"Kelly and I collaborated to elevate the aesthetic image to par with the solid, substantive relevance and reputation of October Research Corporation through the rebranding and redesign of their print and online corporate material. Kelly was tireless and keen at researching the best possible business branding solutions while remaining true to the founder's original concepts."

— Tony Tramontano, IT Leader, Dell (Colleague at October Research Corporation)

"Kelly is a talented and driven performer with a strong understanding of the principles of marketing. She brought the much-needed dimensions of process and project management to October Research, and delivered strong results in a professional manner."

— Brian Rieger, Principal, True Impact Communications (Colleague at October Research Corporation)

"Kelly is a true professional marketer. For more than ten years I have seen her continually demonstrate skill, lead with passion, and dare to create. Her approach transcends functional boundaries, as she has proven herself in multiple end use markets and organizational structures. Simply put, Kelly is more than the components of her job history, and she can strengthen a team at levels beyond her experience."

— Domenic DeCaria, Technical Director, The Vinyl Institute

"Kelly has demonstrated a high level of marketing skill and business acumen. She has consistently exceeded aggressive targets for growth and profitability by expertly applying business fundamentals to solve complex problems that add value to customers. Kelly has also demonstrated good leadership and courage while maintaining a positive Can Do attitude. I would highly recommend her."

— Adrian Joseph, Retired Global Business Manager

Thank you to our clients and colleagues for your continued trust and collaboration.

No preparation required.

Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.

Phone: (216) 333-4569 
Email: Kelly@LawrenceInnovation.com