OUR MISSION
Lawrence Innovation exists so our clients can make a positive impact on the world, grounded in real customer and market needs.
THE PROBLEM
Business failure rates are too high. From experience, we know they do not have to be.
The reasons for business failures are consistent across industries and company sizes. After a lack of cash flow, the next 4 leading causes roll up under the same root cause: a lack of marketing science.
Every one of these is a process and capability problem. Every one of them is solvable.
WHAT SUCCESS LOOKS LIKE
When organizations fix the gaps in marketing science, the results are consistent and measurable.
HOW WE HELP
Two ways to work with Lawrence Innovation. Both grounded in market-driven excellence.
Ready to Grow?
We Deliver the Process, Insights, Strategy, Tactics and
coaching for you to ACCELERATE & DE-RISK new business.
New Markets * New Products * New Services * New Business models
Are you under pressure to deliver results that increase top and bottom line growth with improved ROI? Is your organization facing any of the challenges cited by Forbes as reasons 8 out of 10 businesses fail?
Not in touch with customers through deep dialogue
Lack of unique value proposition / differentiation
Failure to communicate value proposition
Inability to nail a profitable business model with proven revenue streams
Does your business differentiate through technology leadership? According to Booz & Co., 66% of new products fail within the first two years of launch for the same reasons businesses fail - a lack of marketing science. The Ansoff matrix tells us 95% of transformative initiatives fail. Is your organization ready to invest in the tools and expertise needed to leverage your competitive advantage and beat the odds?
If you answered yes to any of the questions above, Lawrence Innovation can help. Our mission is to power B2B growth for long-term sustainability and impact. We bring over two decades of expertise in converting customer and market insights to growth. We’ve delivered results for B2B innovators around the world including Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. We know how to identify profitable problems to solve, develop and communicate unique value propositions, and implement profitable business models that generate results.
Our clients learn new business development strategies, tactics and processes:
how to stay in touch with customers through deep dialogue
how to develop the right offers
how to develop and communicate unique value propositions
how to nail a profitable business model with proven revenue streams
Typical client outcomes include:
new business
improved project hit rates
increased ROI
higher revenue
increased profitability
a repeatable front-end-of-innovation process for continued results delivery
When you choose us as your new business development advisors, you get high-caliber organic growth expertise at a variable cost. We operate as an independent B2B growth advisor with strategic alliances for zero overhead. This means you get real business growth talent and tools of a large firm at significantly lower costs with greater flexibility than hiring additional full time staff.
Ready to scale? Contact us for a no-obligation conversation.
Discover. Develop. Deliver.
Realize Your Potential.
The ability to scale successfully starts with your customers. We bring over twenty years of experience successfully converting customer insights into practical action plans that deliver results. We teach B2B teams how to leverage your competitive advantage by developing and positioning products and services that deliver what your customers want, at the right value, to create a positive customer experience that benefits your bottom line.
We collaborate to understand your customers’ unmet needs and clear internal hurdles through the Discover, Develop, Deliver process.
Discover profitable problems to solve.
Develop practical, impactful solutions.
Deliver accelerated results.
WHAT CLIENTS SAY
"Kelly delivered a structured, customer-focused approach that gave us clarity and confidence in evaluating new growth opportunities. She translated market insights into a pragmatic business case that both de-risked our decision-making and strengthened our strategies. I would highly recommend Kelly to any organization that wants to rigorously evaluate new opportunities and ensure strategic decisions are grounded in actionable market and customer insight."
— Nick Brazis, CFO & Executive Vice President, Pentair
OUR ORIGIN
Lawrence Innovation exists so our clients can make a positive impact on the world, grounded in real customer and market needs.
Prior to founding Lawrence Innovation, Kelly's team built a mid-eight-figure business at Berkshire Hathaway's Lubrizol during the analog-to-digital inflection in the print industry. The work she does today is built on everything she learned delivering growth in corporate roles and for clients.
Lawrence Innovation serves clients totaling over $130 billion in revenue and 345,000 employees across Fortune 500 companies and growth-stage manufacturers.
THE FIRST STEP IS A CONVERSATION
No preparation required.
Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.
Phone: (216) 333-4569
Email: Kelly@LawrenceInnovation.com