A global network of senior practitioners.
Decades of Fortune 500 experience.
Built to solve the world's most complex growth challenges.
KELLY LAWRENCE
Founder. Passionate business builder and growth ADVISOR.
Helps B2B leaders accelerate and de-risk growth by converting market insight into practical strategies that deliver lasting results.
25+ years solving growth problems for Fortune 500 companies, including Berkshire Hathaway's Lubrizol and Fortune Brands' Moen
Coached thousands of leaders worldwide to deliver significant results across every phase of growth
Serves clients totaling over $130 billion in revenue and 345,000 employees
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Kelly Lawrence has spent more than 25 years solving the hardest growth problems in the room. At Fortune Brands' Moen, she grew a new market during the building industry's worst decade. At Berkshire Hathaway's Lubrizol, her team built a mid-eight-figure business during the analog-to-digital inflection in the print industry.
Kelly founded Lawrence Innovation because she saw the same solvable problems repeating across organizations and knew there was a better way to address them. The work she does today is built on everything she learned, delivering growth in corporate roles & for clients.Founded during the global pandemic, Lawrence Innovation serves clients totaling over $130 billion in revenue and 345,000 employees across Fortune 500 companies, Dow-listed organizations, privately held businesses, and manufacturers of all sizes. Kelly has coached thousands of leaders worldwide in proven growth methods, applying marketing science, customer insight, and practical tools to deliver sustainable growth and help leaders create a lasting legacy.
Kelly chooses to lead every client engagement personally. Clients get direct access to someone who has navigated the problems they are facing and can coach their teams through the hard parts in real time.
A sought-after speaker on organic growth, Kelly is a contributing author to WhatTheyThink and has authored globally recognized market reports through Smithers. She is a certified New Product Blueprinting and Project De-Risking coach with The AIM Institute, a Business Advisor with MAGNET, a Subject Matter Expert with Cleveland SCORE, a member of EIG Enhanced International Group, InnoLead, and Innoquest, and a board member of the Chardon Schools Foundation. She has been featured in Rebels With a Cause, Small Business Stories From the Trenches by Kip Marlow. She holds an MBA from Cleveland State University and a B.S. in Business Management from Case Western Reserve University.
Kelly lives in Greater Cleveland, Ohio with her husband and two daughters. She is an avid traveler, standup paddleboarder, hiker, baker, and reader, usually with two Labradors nearby.
OUR TEAM
A COLLECTIVE BUILT FOR LARGE B2B COMPLEXITY
Every expert brought into a Lawrence Innovation engagement is curated and vetted. We are here because we are experts in our specialty with the track record to back it up, and because our work complements the market-driven growth approach that underpins every engagement. When a project benefits from additional expertise, we bring the right team to deliver the results.
JESPER SANDELL
Visual communication and brain-based persuasion expert
Builds visual narratives that make complex ideas instantly clear and easy for decision-makers to act on.
20+ years helping clients win contracts with Fortune 100 and Fortune 500 companies through high-stakes presentations and proposals
Creator of NeuroNarrative, merging persuasion science with visual design & hosts an online education platform with 7,200+ customers worldwide
Fluent in English and Swedish, with working knowledge of Spanish and German
PREM PATEL
Strategy & business transformation expert
Connects market strategy to M&A opportunity.
20+ years across global manufacturing value chains
P&L, M&A, go-to-market, and operational excellence
Duke MBA, Six Sigma Black Belt, ChemQuest VP, founder of Third Eye Advisory
MARK FAMY
Innovation strategy advisor
Helps organizations connect technical capability to commercial opportunity and build repeatable innovation processes.
Over 20 years leading cross-functional innovation teams from problem definition through commercialization including at Saint-Gobain, a CAC 40 global materials science leader
Facilitates innovation workshops and strategy sessions for leadership teams across industries and geographies
Lectures on Strategy and Innovation at Warwick Business School
JEFF LEAHY
Data visualization and executive dashboard expert
Transforms complex business data into clear, actionable dashboards that help leadership teams make faster decisions.
Specializes in translating data overload into strategic clarity for B2B leadership
15+ years in business intelligence and financial leadership across Fortune 500 and multinational manufacturers, including Berkshire Hathaway's Lubrizol, Avery Dennison, and TT Electronics
2x founder: Croydin Solutions and BlazeBite
TOM ZOES
Value selling expert
Transforms sales team performance through neuroscience-based value selling methodology.
Award-winning Fortune 100 seller with 32 years of commercial and technical experience
Creator of Value Selling Excellence Intensive
Founder, Zoes Business Consulting
DAN ADAMS
Voice-of-customer toolS & TrAINING
Equips B2B teams with the methodology & software to conduct unbiased customer interviews & define market satisfaction gaps.
40+ years in B2B innovation with Fortune 500 companies worldwide
Creator of New Product Blueprinting, the leading B2B voice-of-customer methodology
National Inventors Hall of Fame. Wharton lecturer. AIM Institute Founder.
OUR PARTNER NETWORK
EXPERT & VOC RECRUITMENT
Understanding the full value chain requires talking to the right people. When clients need to connect with industry experts, technical specialists, or value chain participants they cannot access internally, we work within our own network and with global expert recruitment partners to find the right voices. We know this market insight is critical to winning in any market. We are constantly nurturing our network to ensure the intelligence driving your decisions comes from the people who know it best.
BEYOND MARKETING SCIENCE
When the growth strategy is clear, execution requires more than marketing science. Our network spans operational excellence, M&A advisory, talent acquisition, and organizational transformation - giving Fortune 500 clients a single trusted relationship that connects to every capability they need.
Talent Recruitment
When the right internal capability needs to be hired, we connect clients with recruitment specialists who know how to find commercial leaders, marketing and innovation practitioners, and technical experts across B2B manufacturing.
M&A Advisory
When growth requires acquiring capability rather than building it, we connect clients with advisory firms that specialize in identifying, evaluating, and integrating acquisition targets aligned with your growth strategy.
Operational Excellence
Strategy, operations, turnaround, and organizational transformation. When the marketing science is right and the path forward is clear, EIG Enhance International Group and our broader network of seasoned executives step in to enhance the operational foundation that sustains growth.
Ready to grow?
No preparation required.
Tell us where your organization is and where you want to go.
We will be direct with you about whether we are the right fit,
and if we are not, we will connect you to an expert who is.
Phone: (216) 333-4569
Email: Kelly@LawrenceInnovation.com