Resources
TOOLS & CHECKLISTS
10 Indicators That a Lack of Customer Intimacy May Be Undermining Your Growth
Read the related article.
WEBINARS & TALKS
Drive Organic Growth With B2B-Optimized Customer Interviews
Go beyond hand-me-down consumer voice-of-customer methods. Better interviews lead to better insights, stronger products, and faster growth. Includes AIM's Virtual VoC approach for running interviews without the travel.
Book More VoC Interviews With the Market Insight Report
See how a Market Insight Report opens doors, helping you secure more voice-of-customer interviews and richer customer dialogue.
Watch the Replay
OhioX Product Roundtable: Driving Innovation in Product Development
Kelly joins fellow Ohio innovators on what it takes to drive real innovation in product development.
Watch the Roundtable
Growth Through New Business Development: De-Risking
A practical three-part series on de-risking new business development, recorded with Cleveland SCORE. Start with Part 1.
Watch the Series
INDUSTRY INSIGHTS
Printing, Packaging, Inks, Coatings & Raw Materials
Kelly is a recognized voice in the printing, packaging, inks, and coatings industries. She is a regular contributor to WhatTheyThink, the industry's leading source of news and analysis, and has authored published market reports for Smithers.
Commentary & Analysis on WhatTheyThink
Kelly contributes regular commentary on inkjet, AI, sustainability, and the technology shaping production print and packaging. A few recent pieces:
Articles
The Potential of AI in the Printing Industry: Real or Hype?
A clear-eyed look at where AI delivers for print houses and where it is still hype.
Read on WhatTheyThinkThe Future of AI in Packaging
Practical guidance for planning your packaging future as AI arrives.
Read on WhatTheyThinkUnintended Consequences of Regulation
What tightening regulation means for the global printing ink market.
Read on WhatTheyThink
Speaking & Webinars
Kelly also regularly presents at WhatTheyThink events, including the annual Production Print Technology Outlook webinar.
See the latest outlookAI In Print: Real Use Cases You Can Implement Today Kelly and Tom Zoes walk through practical AI tools and prompts for anyone who works with customers, from should-cost models to faster customer prep and better call reports. Attendees receive sixty-day access to SalesPrep and a companion white paper. Watch the webinar
Inkjet Innovation Week: Inkjet for Packaging & Labels
Slowly, slowly, then suddenly. How inkjet is reshaping packaging and labels.
Watch the replay
The Importance of a Marketing Playbook
Kelly explains what a marketing playbook is and how it helps a business grow, on the Custom Apparel Startups podcast, Episode 137.
Listen
Market Report: The Future of Digital Textile Printing to 2026
Authored by Kelly Lawrence and published by Smithers. A deep look at where digital textile printing is headed.
View the report
Market Report: The Future of Bio-Based Inks and Coatings to 2026
Authored by Kelly Lawrence and published by Smithers. The outlook for bio-based inks and coatings.
View the report
PARTNER CONTENT
At Lawrence Innovation, we build B2B growth and capability. Building is the common thread. The resources below come from people we trust and draw on, and they sharpen the skills a builder needs to leave a business stronger than they found it.
Dan Adams, The AIM Institute
Business Builders: How to Become an Admired and Trusted Corporate Leader
Dan makes the case that the leaders who create lasting value are builders, the ones who invest in long-term capability and customer value and grow companies that are stronger tomorrow than they are today. It is the conviction behind our work. Kelly is a business builder, and this book lays out the skill set that helps you grow yours.
Find the book on AmazonLeadership Growth Series
Dan's video course. Fifty two-minute lessons that build a research-based growth mindset, watchable in any order and easy to share with your team.
Go to the Leadership Growth SeriesThe AIM Institute Research
Original research and tools on Voice of Customer and new product development, where Kelly is a certified coach.
Explore the research
David Loomis
Customer Outsight: How to Interview Your Customers, Find the Truth, and Transform Your Business
A step-by-step approach to interviewing customers and turning what you hear into insight, drawn from more than ten thousand interviews. It pairs naturally with our work on Voice of Customer and unmet needs.
Find the book on AmazonMarketing Is Everything We Do: How Serving Others Brings Success in Business and in Life
Dave makes the case for a broader, service-first definition of marketing, built on five moves: listening, defining, solving, selling, and sustaining. Kelly draws on his thinking in her own article on why the 4 Ps fall short.
Find the book on Amazon
Scott Burleson
The Jobs-to-be-Done Pyramid: An Innovation Architecture for Humans
A complete framework for customer motivation across function, emotion, and identity. It builds on classic Jobs-to-be-Done theory and goes deeper into why people truly buy. Essential reading for anyone serious about unmet needs.
Find the book on Amazon
Tom Zoes
Value Selling Excellence White Papers
Practical guidance on selling value from a Fortune 100 award-winning sales leader. A strong complement to building and communicating a value proposition.
Read the white papers
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