Workshops

 
 
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Commercial Success Workshop

We facilitate a virtual workshop with your team to Discover what is holding back your growth. You get a comprehensive internal view of opportunities and challenges that are prioritized with team alignment for action. 

  • Part 1: Full team discussion on growth opportunities and growth challenges. 

  • Part 2: Individual interviews to understand each team member's views on importance, satisfaction and prioritization of your growth program components. 

  • Part 3: Team alignment discussion to settle wide variations in opinions and agree practical action plans. 

 
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Blueprinting Training

In conjunction with The AIM Institute, this workshop is designed to help teams discover profitable problems to solve by deeply understanding customer and market unmet needs, desired outcomes and priorities. The accompanying software makes it easy to identify satisfaction gaps, segmentation differences and compile a compelling business case to make investment decisions more straight-forward and consistent between projects.  

 
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Project de-risking

In conjunction with The AIM Institute, this workshop is designed to help teams tackling horizon 3 / long-term innovation projects reduce risk, failure rates and spending. The methodology provides a clear road map for projects that are commonly "fuzzy" and helps teams identify when the project should be killed with investment dollars re-assigned to the winning projects that will improve your hit rates and ROI. The accompanying software makes it easy for teams to track and communicate progress to sponsors.

Lawrence Innovation helps B2B innovators accelerate growth by converting market insights into practical action plans that deliver results.