Growth Strategy

The Silent Power Shift Disrupting Your Top & Bottom Line

The Silent Power Shift Disrupting Your Top & Bottom Line

Should-cost models have been around for a long time, but AI has made complex data gathering and analysis easy. And what's worse, it doesn't matter if the data is accurate. We explore should-cost models and how you can lead your business to capture value despite them.

Customer Intimacy: Why It's Critical to Your Business and How to Achieve It

Customer Intimacy: Why It's Critical to Your Business and How to Achieve It

Learn why customer intimacy is critical to your business and how you can achieve it. Includes resources such as Lawrence Innovation’s proprietary research paper “Maximizing ROI on Discovery Research With Custom Market Insights Reports” and Top 10 Indicators Your Company Needs to Improve Customer Intimacy.