There is a lot of energy around AI right now. Some leaders are pushing hard for it. Others are watching carefully. Most are somewhere in between, feeling the pressure to move and not yet sure where to start. Wherever you are, this is for you.
Why Smart Teams Stall. And What Strong Leaders Do Differently.
The Funding Mistake That Silently Kills ROI
Unlocking Growth Through Strategic Partnerships: When, Why, and How to Collaborate for Success
Case Study: Discover how strategic partnerships can drive innovation by leveraging combined capabilities to meet customer needs. Explore real-world examples like HP and Koenig & Bauer, and LG Energy Solutions and Honda. Learn key considerations before entering a joint development agreement to ensure successful collaborations and accelerated market entry.
3 Critical Components to Profitable Innovation
3 Critical Components to Profitable Innovation. Innovation is widely discussed. You may have innovation in your title or be responsible for it in some way. But, what is innovation? Is it really just new technology or is it more than that? How can innovation be more profitable and propel growth? B2B growth adviser, Kelly Lawrence, President of Lawrence Innovation shares the three critical components of successful innovation.
De-Risking Growth: Understanding Customer Unmet Needs
Innovation: The Fastest Route to Sustainable Growth
There is no greater opportunity for leaders to generate sustainable growth than innovation. Done well, innovation generates profitable new business while improving the condition of customers. This article discusses the definition of innovation, typical results, when to innovate, how to innovate and who innovates.
Customer Intimacy: Why It's Critical to Your Business and How to Achieve It
Learn why customer intimacy is critical to your business and how you can achieve it. Includes resources such as Lawrence Innovation’s proprietary research paper “Maximizing ROI on Discovery Research With Custom Market Insights Reports” and Top 10 Indicators Your Company Needs to Improve Customer Intimacy.
Part 4 of 4: Do You Have The Right Business Model To Grow?
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
Part 3 of 4: Is Ineffective Communication Undermining Your Growth?
Part 2 of 4: What Is Undermining Your Growth?
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
Part 1 of 4: What Is Undermining Your Growth?
Customer Intimacy? 10 Indicators Your Growth Is Being Undermined
In the current market, 85% of companies are in decline. One of the most common reasons companies - and their new products - fail is poor customer intimacy. They are not really in touch with customers through deep dialogue. Here are 10 indicators that your company needs to take action to deepen customer engagement in order to accelerate growth.
Do You Need A New Business Model to Survive?
The Bunny Conundrum: A De-Risking Case Study
Documenting and challenging assumptions is critical to the success of every business. Yet, many project teams don’t do it. Why? This case study of my first business explores the impact of documenting and challenging assumptions.
What assumptions will you challenge in your business? Contact me to get started, de-risk and grow.