Customer Insight

Leveraging AI for Customer Insights in B2B

Leveraging AI for Customer Insights in B2B

Today's business leaders are under immense pressure to drive growth while managing risk. They must deliver short-term gains without sacrificing long-term stability, all while navigating a constantly changing landscape of technology and market demands. AI has emerged as a tool to help quickly identify data to inform decision-making. Read on for how to leverage it and de-risk the process.

Customer Intimacy: Why It's Critical to Your Business and How to Achieve It

Customer Intimacy: Why It's Critical to Your Business and How to Achieve It

Learn why customer intimacy is critical to your business and how you can achieve it. Includes resources such as Lawrence Innovation’s proprietary research paper “Maximizing ROI on Discovery Research With Custom Market Insights Reports” and Top 10 Indicators Your Company Needs to Improve Customer Intimacy.

Part 2 of 4: What Is Undermining Your Growth?

Part 2 of 4: What Is Undermining Your Growth?

In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.

Part 1 of 4: What Is Undermining Your Growth?

Part 1 of 4: What Is Undermining Your Growth?

Customer Intimacy? 10 Indicators Your Growth Is Being Undermined

In the current market, 85% of companies are in decline. One of the most common reasons companies - and their new products - fail is poor customer intimacy. They are not really in touch with customers through deep dialogue. Here are 10 indicators that your company needs to take action to deepen customer engagement in order to accelerate growth.