We dig into the root causes for why B2B business initiatives fail and tell you how to fix them.
AI Is Running In Your Organization. Is Your Strategy?
Case Study: How to Prepare for the Next Disruption
The Marketing Metrics Gap
Years in Development, No Path to Revenue
Segmentation Isn't Strategy. But It Could Save Yours.
Why Smart Teams Stall. And What Strong Leaders Do Differently.
3 Critical Components to Profitable Innovation
3 Critical Components to Profitable Innovation. Innovation is widely discussed. You may have innovation in your title or be responsible for it in some way. But, what is innovation? Is it really just new technology or is it more than that? How can innovation be more profitable and propel growth? B2B growth adviser, Kelly Lawrence, President of Lawrence Innovation shares the three critical components of successful innovation.
De-Risking Growth: Understanding Customer Unmet Needs
Innovation: The Fastest Route to Sustainable Growth
There is no greater opportunity for leaders to generate sustainable growth than innovation. Done well, innovation generates profitable new business while improving the condition of customers. This article discusses the definition of innovation, typical results, when to innovate, how to innovate and who innovates.
How Business Leaders Maximize ROI By Adjusting To Disruptors
Business leaders maximize ROI when their solutions help customers navigate disruption. What are some of the disruptors facing your business? How will you prepare for them? How might these disruptors impact your customers? What solutions can you provide to maximize your profitability and ROI? Read on to find out.
Why The 4 P's Aren’t Enough...
Leave a Legacy By Improving This Growth Driver
As leaders, we are charged with growing business. A lack of value proposition continues to be cited as a top reason for business failure. In this article, we explore value proposition and how improving value proposition contributes to accelerated, sustainable business growth. What is a good value proposition? How do we know if we are effectively communicating good value proposition?
Customer Intimacy: Why It's Critical to Your Business and How to Achieve It
Learn why customer intimacy is critical to your business and how you can achieve it. Includes resources such as Lawrence Innovation’s proprietary research paper “Maximizing ROI on Discovery Research With Custom Market Insights Reports” and Top 10 Indicators Your Company Needs to Improve Customer Intimacy.