Value Proposition
Kelly Lawrence
The Silent Power Shift Disrupting Your Top ...

Should-cost models have been around for a long time, but AI has made complex data gathering and analysis easy. And what's worse, it doesn't matter if the data is accurate. We explore should-cost models and how you can lead your business to capture value despite them.

The Silent Power Shift Disrupting Your Top & Bottom Line
Market Insights
Kelly Lawrence
Economic Outlook 2025: Navigating Opportunities ...

This article provides an in-depth analysis of the U.S. manufacturing industry’s 2025 economic outlook. It highlights steady consumer spending as a driver of growth while cautioning about potential risks like inflation, labor shortages, and trade policy shifts. Key sectors such as automotive and housing are discussed as economic indicators, with practical insights for navigating challenges. The article emphasizes the importance of ongoing innovation, including supply chain diversification, product expansion, market exploration, and the adoption of AI to boost efficiency and competitiveness. Manufacturers are encouraged to stay agile and proactive to thrive in this dynamic economic environment.

Economic Outlook 2025: Navigating Opportunities and Risks in U.S. Manufacturing
Customer Insight
Kelly Lawrence
Leveraging AI for Customer Insights in B2B

Today's business leaders are under immense pressure to drive growth while managing risk. They must deliver short-term gains without sacrificing long-term stability, all while navigating a constantly changing landscape of technology and market demands. AI has emerged as a tool to help quickly identify data to inform decision-making. Read on for how to leverage it and de-risk the process.

Leveraging AI for Customer Insights in B2B
Culture & Mindset
Kelly Lawrence
10 Tips For Leaders To Improve Growth Results

Ten strategies senior leaders can deploy to create a robust framework for driving growth.

10 Tips For Leaders To Improve Growth Results
Value Proposition
Kelly Lawrence
How To Communicate Tech Transitions with Impact ...

Technology is always shifting. This article discusses how business leaders can communicate technology shifts with impact and integrity when they inevitably arise.

How To Communicate Tech Transitions with Impact and Integrity

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3 Critical Components to Profitable Innovation

3 Critical Components to Profitable Innovation

3 Critical Components to Profitable Innovation. Innovation is widely discussed. You may have innovation in your title or be responsible for it in some way. But, what is innovation? Is it really just new technology or is it more than that? How can innovation be more profitable and propel growth? B2B growth adviser, Kelly Lawrence, President of Lawrence Innovation shares the three critical components of successful innovation.

Lawrence Innovation helps B2B leaders accelerate and de-risk growth through strategic market-driven excellence.