value proposition

Why The 4 P's Aren’t Enough...

Why The 4 P's Aren’t Enough...

We all know that to have a sustainable, for-profit business, we must make money. To make money, we have to solve problems our customers care about. To solve a problem, we must first understand the problem to be solved. To understand, we must listen, observe and develop insights. The 4 Ps completely ignore these critical aspects of new business development. Read on and help us create a world that truly serves customers.

Do You Have A Playbook?

Do You Have A Playbook?

If the execution of your strategy looks like the first day of youth basketball, read on to learn how a sales and marketing playbook can help your team build the fundamental skills and align on the tactics needed to win.