Value Proposition

The Silent Power Shift Disrupting Your Top & Bottom Line

The Silent Power Shift Disrupting Your Top & Bottom Line

Should-cost models have been around for a long time, but AI has made complex data gathering and analysis easy. And what's worse, it doesn't matter if the data is accurate. We explore should-cost models and how you can lead your business to capture value despite them.

Leave a Legacy By Improving This Growth Driver

Leave a Legacy By Improving This Growth Driver

As leaders, we are charged with growing business. A lack of value proposition continues to be cited as a top reason for business failure. In this article, we explore value proposition and how improving value proposition contributes to accelerated, sustainable business growth. What is a good value proposition? How do we know if we are effectively communicating good value proposition?

Part 3 of 4: Is Ineffective Communication Undermining Your Growth?

Part 3 of 4: Is Ineffective Communication Undermining Your Growth?

You’ve done the upfront research and are expanding your moat. You have differentiation. But, are you effectively communicating your differentiation? Read on for 5 indicators to ensure you are effectively communicating your value proposition to deliver growth.

Part 2 of 4: What Is Undermining Your Growth?

Part 2 of 4: What Is Undermining Your Growth?

In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.