The further you move from the familiar, the riskier growth feels. Understanding your customers' unmet needs is what lowers that risk. Read on to pursue bigger growth with more confidence.
Innovation: The Fastest Route to Sustainable Growth
There is no greater opportunity for leaders to generate sustainable growth than innovation. Done well, innovation generates profitable new business while improving the condition of customers. This article discusses the definition of innovation, typical results, when to innovate, how to innovate and who innovates.
How Business Leaders Maximize ROI By Adjusting To Disruptors
Business leaders maximize ROI when their solutions help customers navigate disruption. What are some of the disruptors facing your business? How will you prepare for them? How might these disruptors impact your customers? What solutions can you provide to maximize your profitability and ROI? Read on to find out.
Why The 4 P's Aren’t Enough...
How to Deliver Significant Growth Today and Tomorrow
Leave a Legacy By Improving This Growth Driver
As leaders, we are charged with growing business. A lack of value proposition continues to be cited as a top reason for business failure. In this article, we explore value proposition and how improving value proposition contributes to accelerated, sustainable business growth. What is a good value proposition? How do we know if we are effectively communicating good value proposition?
Do You Have A Playbook?
Customer Intimacy: Why It's Critical to Your Business and How to Achieve It
Learn why customer intimacy is critical to your business and how you can achieve it. Includes resources such as Lawrence Innovation’s proprietary research paper “Maximizing ROI on Discovery Research With Custom Market Insights Reports” and Top 10 Indicators Your Company Needs to Improve Customer Intimacy.
Part 4 of 4: Do You Have The Right Business Model To Grow?
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
Part 3 of 4: Is Ineffective Communication Undermining Your Growth?
Part 2 of 4: What Is Undermining Your Growth?
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
Part 1 of 4: What Is Undermining Your Growth?
Customer Intimacy? 10 Indicators Your Growth Is Being Undermined
In the current market, 85% of companies are in decline. One of the most common reasons companies - and their new products - fail is poor customer intimacy. They are not really in touch with customers through deep dialogue. Here are 10 indicators that your company needs to take action to deepen customer engagement in order to accelerate growth.
85% of Companies Are In Decline & Need to Find New Growth. Are You One of Them?
According to a recent report from the Board of Innovation, just 15% of companies are experiencing growth during the global Corona virus pandemic. For the 85% of companies experiencing decline, it is recommended to find new growth. We discuss root cause of failures and what to correct in order to achieve growth.
Do You Need A New Business Model to Survive?
The Bunny Conundrum: A De-Risking Case Study
Documenting and challenging assumptions is critical to the success of every business. Yet, many project teams don’t do it. Why? This case study of my first business explores the impact of documenting and challenging assumptions.
What assumptions will you challenge in your business? Contact me to get started, de-risk and grow.
Learnings From Meeting Warren Buffet
By Kelly Lawrence
A few years ago, my CEO announced that Warren Buffet would visit us for a 2-hour Q&A session - in 2 hours! I was lucky enough to have an invitation to attend and not have any conflicts with customer meetings. But only 2 hours to prepare?!
We’ve all met someone who inspires us, so I’m sure you can appreciate my anxiety. We go into these situations wanting to learn and to impress. More realistically, we hope we can find the courage to engage and not look like a complete idiot.
After a breathing exercise to calm my nerves, I made a commitment. I would be courageous and ask Warren Buffet a question. This was a once in a lifetime opportunity to learn and I was going to take it. With a combination of internet research and colleague discussions, I prepared a question.
I’m happy to report, I did ask a question. It wasn’t as polished as I had hoped and I am sure I did not leave a lasting impression. But, Mr. Buffett left a lasting impression on me. Through a series of questions, Mr. Buffet consistently shared a message about the importance of trust, staying true to yourself and treating others well. He went on to share many stories throughout the morning exemplifying these values. Do what’s right and you will be both happy and successful.
It wasn’t the iconic business advice I expected. Perhaps more importantly, it was about leadership and being authentic. I realized that day that our professional lives are just as much a part of us as our personal lives. As much as the world talks about achieving a work-life balance, for us at Lawrence Innovation, it’s about doing the right thing. We recognize work and life are integrated and bring our whole selves to earn the trust of our clients and do the right thing. As Warren Buffet said, we believe these values will make us both happy and successful.
About Kelly Lawrence
Kelly Lawrence is the Founder and CEO of Lawrence Innovation. We bring over two decades of expertise in converting customer and market insights to growth. We’ve delivered results for B2B innovators around the world including Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. We know how to identify profitable problems to solve, develop and communicate unique value propositions, and implement profitable business models that generate results.